Intermediate Media Training
Our Intermediate media training full day course is the most popular, and probably the most relevant for all clients.
We give an eye-opening insight into the world of journalists. We will show you what the media are already saying about you and your sector. We follow up with our much-praised ‘key message development’ workshop.
We can even include training in writing effective press releases and selling-in stories to the press. But the highlights of the day are the realistic, challenging and invigorating radio and television interview sessions. We can deliver this course using our broadcast-standard equipment, or we can welcome you to the BBC in London, Birmingham or Salford, ITV Millbank, ITN or The Telegraph.
Television interviews include 1-1 news and remote studio formats. By the end of the course participants will achieve all the skills of our introductory course plus:
What you will learn:
- Learn the structure for promoting good news, and skilfully handling bad news.
- Use social media to build a strong contact base with key journalists
- Deliver a well-structured radio interview.
- Handle television news, and deliver an interview down-the-line.